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Mephisto Shoes

Objective:

Provide an exciting piece to introduce Mephisto’s updated boat shoe to their concept storeowners and retailers. Traditionally, the boat shoe has been one of their biggest sellers, and Mephisto wanted to get sales associates excited about this new twist on one of their classics.

Results:

A postcard that will be distributed to concept storeowners, who will then send it to their clients to let them know this product will be coming in soon. As well as a poster that will be sent to all Nordstrom’s to alert their shoe departments that the shoe will arrive in time for summer.
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